Ministry seeks to put a little magic in tourism

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Myanmar has launched a new tourism campaign, “Myanmar, Be Enchanted,” in a bid to attract more visitors to the country amid a boycott by westerners over the crisis in northern Rakhine State.

Hotels and Tourism Minister U Ohn Maung launched “Myanmar, Be Enchanted” on Saturday to highlight the country’s ancient mystical charms.

The new slogan replaces the “Let the Journey Begin” campaign, which was launched in 2013 when the country first opened its doors to foreigners as the ruling junta initiated economic and political reforms.

“Myanmar tourism is booming, that is why we introduced the new campaign to promote Myanmar,” U Ohn Maung said in a speech during the launching ceremony.

A ministry statement said it conducted survey at Yangon International Airport in April about the new slogan, and most of the respondents liked it, as it reflected the good experience they had while visiting the country.

The new campaign’s ‘Myanmar’ logo is based on the shapes and rounded characters of the Myanmar alphabet.

Some people criticised the use of the Myanmar alphabet in the logo, saying it may be difficult for foreign visitors to read.

“We believe that people around the world will know about Myanmar when we promote Myanmar tourism with ‘Myanmar Be Enchanted,’ which is a joint effort of the ministry and Myanmar Tourism Federation,” U Yan Win, chairman of the federation, said.

A tourist from Nepal said, “I think ‘Myanmar Be enchanted’ is a better slogan than ‘Let the Journey Begin’ because Myanmar is one of the last places in the world where visitors can discover the magical and mysterious things that the country offers.”

There were plenty of good things being said about travelling to Myanmar this past week at the Pacific Asia Travel Association event in Langkawi, Malaysia……

Source – Myanmar Times

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