About me

I am Anne de Jong (26), a passionate change maker and fascinated by the tourism industry. Wanting to contribute to a futureproof tourism industry, I support tour operators and destinations to become more resilient and sustainable.
My main focus lies upon working towards sustainable and profitable businesses and destinations while making a positive impact on local communities and the environment. I emphasise on making sustainability easier, more accessible and attractive.

Work experience

The Good Tourism Institute (co-founder)

The Good Tourism Institute helps tour operators become the best version of themselves. Learn how to support local communities, build long lasting relations with customers and employees, and offer unique experiences. All in a sustainable way.

Fair Sayari (founder)

Fair Sayari is a consultancy business focused upon the practical implementation of sustainability in tourism. I believe that sustainability is the ultimate way to create a futureproof tourism industry and a win-win situation for everyone.

Travelife for Tour Operators

As account manager for African tour operators I am responsible for guiding tour operators through the Travelife certification process and help them to implement more sustainability practices. I am also involved in hosting trainings abroad and promote Travelife on international tourism trade fairs.

Green Destinations

Africa Coordinator, coach and trained auditor for destinations on the African continent who want to work on sustainable development and towards GSTC accredited Green Destinations certification.

Better Places

Better Places Travel is an online travel platform with a high sustainability focus. For 1,5 years I have supported the team in operations and sustainability projects.

Education

Wageningen University (2015-2017)
Master of Science (MSc) in Tourism, Leisure and Environment
Thesis: The embeddedness of CSR in South African Tour Operators’ business practices.
Saxion University of Applied Sciences (2011-2015)
Bachelor of Applied Sciences (BASc) in International Tourism Management

Thesis: Development of a new community-based ecotourism product for Fair2 in Tanzania.

Interests and Activities

I love active sporting, especially cycling (uphill climbing). Interested in theatre and music in general and also been active in these fields. In work combining things in a creative and operational way is always a challenge to me.

Career History

Period                 2018 – now            

Member of the teaching staff committee of Thuiswinkel.org, the biggest digital network in Holland. https://www.thuiswinkel.org/english 
Chairman of the OMPIE, group of 75 online (teaching staff) professionals at Universities (of applied sciences).   
Member of the Speakers Academy
Showreel https://www.youtube.com/watch?v=HUv3TKrTzJA

Period                 1998 – now            

Creative Masters   www.creativemasters.nl
Owner, managing director       
Marketing firm specialized in innovations and product concepts.

Period                 1995 – now            

BUAS Breda University of Applied Sciences https://www.buas.nl/en  
Sector Tourism, leisure, hospitality
Senior lecturer, Management games, E-commerce and social media.
Researcher on social media

Period                 2013 – now            

Active research – blogger on Emerce:
https://www.emerce.nl/auteurs/jeroen-vinkesteijn
Expert at BNNVARA TV-program ‘Kassa’ on social media.

Period                 1987 – 1992          

Employed at       Teletravel and her labels Margriet reizen, Nieuwe Revu reizen

                            VIVA reizen etc. Touroperator with own programs and lots of labels and joint-promotions. Stationed one year in Austria.

                            Tourguide, later on Productmanager, marketing manager and

                            eventually 2,5 year General manager           

Period:                1984 – 1987          

Employed at       ANWB www.anwb.nl

                            Dutch Touring Club with over 4 million members.        

                            Research cost-structure in leisure and tourism Cooperation with TV-programs (‘Vakantieman’). Visiting and qualifying camping sites.

Period:                1984 – 1987          

Employed at       RCN: www.rcn.nl chain of 9 big camping sites in Holland and 8 in France. Member of entertainment-team, later on Head of entertainment department.      

Period:                1983 – 1984          

Employed at       Yougotours

                            Former touroperator specialized on Croatia and Istria.

                            Tourguiding, stationed in Bruxelles and Dubrovnik.

Qualifications and Training

Period                     2019

Institute                    Google
Course content       Certified Trainer Google Digital Garage

 Period                     2011-2012       

Institute                    Academy for digital entertainment Breda
Course content       Master Media innovation, completed
http://www.nhtv.nl/ENG/masters-courses/masters-cursussen/masters/master-in-media-innovation/introduction.html

Period                     December 2009         

Institute                    NHTV Breda test & internal evaluation
Course content       Level of English evaluated at C1  

 Period                     2009 – 2009     

Institute                    EVC bureau NHTV Breda
Course content       ‘EVC’ assessor for professional education

 Period                     2005 – 2006     

Institute                    Nijenrode
Course content       Mastercourse Retailmanagement

Period                     1990 – 2004     

Institute                    Various
Course content       Pedagogical qualification

                                 Several software courses

                                 Intensive course English

                                Course projectmanagement

Period                     1990                 

Institute                    NVA
Courses                  Insurance C, certificate A-‘’fire’’ (highest level)       

Period                     1985-1986       

Institute                    SHV                  
Course                    Professional in restaurant management

                                 Professional in café management    

Period                     1980-1983       

Institute                    NHTV double degree 
Course                    Bachelor in Tourism and economics

                                 Bachelor in Leisure and economics

Period                     1973-1980       

Institute                    Ludger Doetinchem    
Course                    VWO: pre-university education

Publications

Books

Author of four books related to the internet and social media:
In Dutch and International versions
https://www.webedu.nl/bestellen/eduplaza/catalog/14109-hbo-wo

Other publications

Several publications in magazines and compendia.
Research overview:
https://pure.buas.nl/en/persons/jeroen-vinkesteijn

 Platforms

www.emeraldforesthotel.eu             A virtual hotel, called Emerald Forest Hotel, as core of ma business game. Over 10.000 participants. Running in Estonia, Lithuania, England, Germany, Latvia, and the Netherlands

After holding several management positions in tourism, Berry ter Horst founded his own company: PANGEA Travel, a tour operator for custom made trips to Asia and Africa. Products were sold through their website. After more than 15 years of successful operation, he sold his company in 2018. Berry is now a volunteer for PUM senior experts and a volunteer at a hospice, where people spend the last phase of their lives.

Berry visited Myanmar in 2009 for the first time. Most recently he was in Myanmar in February 2020 for a PUM-mission.